Real Green Systems: Driving Business Growth through Automation

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Bill Nunan, President & CEO
How can a startup in the field service industry space grow their business from 600 to 7,200 customers within three years? The answer is Automation and Real Green Systems software solutions. Real Green Systems’ portfolio of integrated sales, automated marketing and business operation solutions help startup and enterprise field service companies reduce redundancies and costs, while increasing efficiencies and revenue.

“Field service businesses in the ‘Green Industry’ can support more customers in service areas with fewer personnel using Real Green Systems’ solutions,” states Real Green Systems President and CEO Bill Nunan. “Because everything we create is scalable, a startup using our solution for providing fast, accurate estimates, adding customers, and scheduling and managing tech routes can continue using our software as they grow into an enterprise business.”

Real Green Systems’ revolutionary CRM software, Service Assistant, eliminates the need for multiple systems by converging all organizational data into a single reporting suite. Companies can add services and supporting functionality as they expand, configuring the software to accommodate newly added roles and service offerings. Service Assistant also ensures that field service businesses are compliant with the changing regulatory requirements surrounding the storage, use and sharing of customer data.

Automated marketing will continue to present challenges for CIOs in the field service “Green Industry” as they determine how to use that data appropriately and effectively. Real Green Systems’ Automated Marketing tool is designed to meet those challenges, using flags based on customer behaviors to automatically deploy relevant, personalized and effective communications at key touchpoints of the customer’s journey – communications that have been developed specifically for the Green Industry. The product has a dashboard to track engagement and ROI, facilitating edits to marketing campaigns and interactions on the fly based on real-time response data.

In addition, the company’s mobile and web-based services give Green Industry CIOs the opportunity to easily obtain and maintain customer data from a busy mobile workforce.


Our solutions support the way field service providers work, not the way we think they should work


Because they update in real time, they ensure that everyone has access to the same information at the same time while minimizing manual input.

Moving forward, Real Green Systems is well positioned to maintain and strengthen its leadership in the Green Industry software space. Recognizing the importance of integrating with smart machines that participate in the Internet of Things (IoT), Real Green Systems is partnering with top providers to create integrations that provide valuable data for customers on how their equipment is being used, and make informed decisions on how to train or retrain technicians, optimize equipment usage, improve customer service, and customer retention, or invest in new equipment. The company has also centralized its product management department to tighten existing product integrations, enabling the company to bring new products and enhancements to the marketplace faster and more effectively. Nunan says, “Our product management team constantly engages with customers for feedback on improving our solutions and has a 10-year vision to continue evolving in order to uphold our position as industry thought leaders.” Further, by integrating its marketing services Real Green Systems is creating a closed-loop marketing ecosystem unmatched in the industry.

According to Nunan, what ultimately differentiates Real Green Systems from its competitors is the breadth and functionality of its integrated solution portfolio. “Our solutions support the way field service providers work, not the way we think they should work. We build efficiencies into our software that make sense for each role’s responsibilities. Each one is designed to enhance the experiences of our clients and their customers,” concludes Nunan.

Company
Real Green Systems

Headquarters
Walled Lake, MI

Management
Bill Nunan, President & CEO

Description
Real Green Systems’ solutions help organizations in managing their day-to-day business, become more efficient, and grow with greater ease. The company’s portfolio of integrated sales, automated marketing and business operation solutions help startup and enterprise field service companies reduce redundancies and costs, while increasing efficiencies and revenue. Real Green Systems’ cloud solution software – Service Assistant, is built to manage and grow businesses with software and marketing innovations designed specifically to help service industry companies thrive. With Service Assistant and the company’s Mobile Live software, an entire business is literally at the customer’s fingertips – wherever they may be present

Real Green Systems